This exercise quickly gets insight from your team about the challenges and opportunities you face. These areas will circle the Blueprint in the middle. Design your strategy and get agreement on it.įor each of the six areas of the Blueprint, create an area for creative brainstorming to generate ideas and team exercises to help understand and prioritize the best ideas. Try alternatives, cross items off, rework ideas, and start over again. The strategy blueprint allows you to explore options as a team. Note that building strategy is a creative endeavor and a group activity. Outcomes: How will you know your strategy is on track? How can you measure progress and success?.
Activities: What types of activities are needed to implement the strategy and achieve your aspirations? Note that this is not about making a roadmap or plans, rather looking at the skills and capabilities you’ll ultimately need.Guiding principles: What is your philosophy for winning? What mantras will unite teams and unify decision making?.Who will you serve? What regions will you play in? Which jobs to be done will you target? Focus areas: Setting a scope to your strategy helps you concentrate effort on the things that matter most.Aspirations: What kind of organization do you aspire to be? What do you aspire for customers and for society?.What are the hurdles to doing so? What opposing forces must you overcome to be able to reach your goals? Challenges: Strategy implies some change, a desire to move from point A to point B.Lafley’s five questions of strategy in their recent book Playing To Win.Įach element (from the column on the right) is given a box in the blueprint. The elements in the strategy blueprint are inspired from Henry Mintzberg’s five Ps of strategy from his book Strategy Safari, combined with Roger Martin and A.G. The strategy blueprint is now available right from the Frameworks tab in MURAL THE ELEMENTS OF THE STRATEGY BLUEPRINT